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Laughter in the Rain
A monsoon-inspired visual campaign celebrating joy, nostalgia, and fleeting moments of magic.
Objective
To create a visually driven campaign that captures the emotional warmth and spontaneity of the monsoon season highlighting the kind of joy that arrives unexpectedly, like laughter in the rain.
Our Approach
We led with mood and emotion, building a campaign rooted in soft textures, flowing visuals, and human moments.
Using a mix of static and motion creatives, we crafted a cohesive visual language that felt nostalgic, poetic, and intimate letting the rain become a backdrop for storytelling, not the story itself.
Posters
Billboards & Hoardings
Videos
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