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Objective
To reposition Cinco as a premium yet accessible real estate brand ahead of the launch of two new projects Aaranya and Cresendo—by creating a unified brand identity that communicates trust, elegance, and future-ready living. The brand needed to appeal to both first-time homebuyers and long-term investors across Tier 2 cities.
Our Approach
Our approach began with defining Cinco’s core identity—balancing premium appeal with local relevance—followed by designing a distinctive logo system, consistent brand assets, and messaging rooted in the idea of “Perfect Harmony.
This identity was applied across digital, print, and on-ground touchpoints to ensure a seamless brand experience.
Our Results
A 100% brand recall in internal lead surveys within 60 days, a 17% reduction in CPL for branded campaigns, and over 20+ cohesive brand assets created for launch and ongoing promotions.
Print Marketing
The logo suite for Cinco Realtors, Cresendo, and Aaranya was designed to reflect a premium, cohesive brand identity across the parent and its projects. Clean lines, balanced typography, and a shared design language ensure each mark stands strong on its own while seamlessly aligning with the larger Cinco brand universe.
Social Media Posts
We extended Cinco’s premium visual identity to digital platforms through carefully crafted social media posts.
From elegant project reveals to lifestyle-focused content, every creative reinforces brand sophistication while maintaining clarity and consistency.
Mark your Territory - The Tiger Branding
To mark Cinco’s entry into the market with boldness, we conceptualized a high impact campaign built around the Tiger a symbol of strength, pride, and territory.
The tiger wasn’t just a mascot, it became a visual metaphor for what Cinco stands for: fearless ambition, regional confidence, and the power of owning your space.
This idea extended across mediums, ensuring the brand made a powerful first impression that stuck in memory.
Cinco - Brand Launch
Positioning Cinco as a premium real estate brand built on trust, elegance, and future-ready living.
Billboards & Hoardings
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