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Cinco - Aaranya
Positioning Aaranya as the smart investment for mid-luxury living in Coimbatore’s IT hub—backed by end-to-end brand and marketing execution.
Objective
To reposition Cinco as a premium yet accessible real estate brand ahead of the launch of two new projects—Aaranya and Cresendo—by creating a unified brand identity that communicates trust, elegance, and future-ready living. The brand needed to appeal to both first-time homebuyers and long-term investors across Tier 2 cities.
Our Approach
Our approach began with defining Cinco’s core identity balancing premium appeal with local relevance—followed by designing a distinctive logo system, consistent brand assets, and messaging rooted in the idea of “Perfect Harmony.
This identity was applied across digital, print, and on-ground touchpoints to ensure a seamless brand experience.
Our Results
A 100% brand recall in internal lead surveys within 60 days, a 17% reduction in CPL for branded campaigns, and over 20+ cohesive brand assets created for launch and ongoing promotions.
The logo suite for Cinco Realtors, Cresendo, and Aaranya was designed to reflect a premium, cohesive brand identity across the parent and its projects. Clean lines, balanced typography, and a shared design language ensure each mark stands strong on its own while seamlessly aligning with the larger Cinco brand universe.
Premium Elevations
Elegant Interior Designs
A sleek and minimalistic TV unit designed for modern living spaces. Clean lines, a floating console, and soft beige tones make this an elegant centerpiece for entertainment and relaxation.
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This serene master bedroom combines neutral shades with textured decor elements. The bespoke wall art and layered fabrics create a calm, restful atmosphere perfect for unwinding.
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A well-organized bedroom that maximizes storage with full-height wardrobes and a seamless dresser setup. Classic white tones and ambient lighting elevate the space to timeless elegance.
A compact yet graceful pooja unit that blends tradition with sophistication. Set against a stone textured backdrop, the space radiates warmth and spiritual serenity.
This modular kitchen is both functional and stylish, featuring matte-finish cabinets, open shelves, and rich stone finishes for a contemporary cooking experience.
Designed with comfort and utility in mind, this guest bedroom features soft paneling and a cozy seating nook. Perfect for creating a peaceful retreat for visitors.
Billboards & Hoardings
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